Response Analysis

At the end of the day, you need to know what worked and what didn't.

We'll answer key questions like: "Which list produced the highest rate of return?", "What was my best response rate?" and "Which creative package had the highest performance?"

Diamond Marketing Solutions focuses on data-driven decisions and results. Whether your program goals are focused on acquisition or retention, our review begins with customer profiling in order to better understand your customers and utilize descriptive variables for providing direction. In our analysis, we consider models such as RFM (recency, frequency, monetary value), ZIP density, and single- and multiple-variable regression, depending on the marketing tactic required.

From the data findings, we develop the mail segmentation matrix, considering the customer, prospect and "suspect" (rental list) segments in determining the approach to achieving your ROI goals. Using our industry experience and knowledge, we make recommendations for every aspect of your marketing program, from order processing and choice of targeted lists to in-depth pricing and strategic consulting.

We continue to provide follow-up and feedback, analyzing responses to offers, monitoring the effectiveness of lists, and making ongoing recommendations to improve your results and ROI.

• Demographic, psychographic and transaction profiling
• RFM and LTV modeling
• Vertical and custom ZIP code screens
• Response, ROI, campaign analysis
• Demand estimation and predictive models